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Junior year, I served as the Marketing Chair for the Duke Partnership for Service (dPS). Duke Partnership for Service is the umbrella organization for over 65 student service organizations on campus. Former community service, civic engagement and social action groups that were affiliated under different Duke departments and organizations were now housed under one roof.
The 2011-2012 academic year was a big growth year for the organization. The executive team really strove to increase our brand awareness among undergraduates. We strategically launched overarching cause campaigns, symposiums, and wrote a guest column in Duke’s daily newspaper, The Chronicle.
I helped produce all print materials and social media graphics for Eureka Symposium, a day-long event featuring guest panelists regarding global health, microcrediting, human rights, and social entrepreneurship. You can see the event program below, learn more about the day’s events and read the panelists’ biographies:
Eureka Symposium was also the official event that launched the “Conflict Free Duke” campaign, where dPS and other undergraduate organizations advocated Duke administration to support ethical sourcing of minerals and to make sure that corporations are responsibly monitoring the conditions from which they get their product parts. In June, 2012, the Duke Board of Trustees approved of an investment resolution that would support the ethical sourcing of minerals.
MLK Day “Act to Honor”
I also designed a cohesive marketing plan for our MLK Day “Act to Honor” event. This was a commemorative “sit-in,” and we had a silent walk to the Chapel Quad that ended with guest speeches from Duke administration, members of Duke Student Government and NAACP. You can see the t-shirt design and one of the flyers that I made for the event below: